gimmick

英['gimik]美['gimik]

n.
暗机关，伎俩，花招，噱头，诡计，诈欺
v.[T]
使暗机关

形容词：gim'micky

同：	[n.] catch, device, doodad, doohickey

The pretty girl on the cover of the pictorial is just a sales gimmick.
画报的封面上印上美女不过是吸引顾客的一种营销噱头。收藏
A trick or gimmick, especially one used in a swindle or to rig a game.
欺骗，花招尤指用于诈骗或在游戏中作手脚的诡计或鬼把戏收藏
Like the modern figure of Santa Claus himself, this is pretty much a merchandiser's gimmick to encourage spending.
就像圣诞老人自己这个现代形象一样，商家这样做在很大程度上是一种促销伎俩。收藏

a drawback or difficulty that is not readily evident
- it sounds good but what's the catch?
[同] gimmick, catch
something unspecified whose name is either forgotten or not known
- she eased the ball-shaped doodad back into its socket
- there may be some great new gizmo around the corner that you will want to use
[同] doodad, doohickey, doojigger, gimmick, gismo, gizmo, gubbins, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget

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