hype

英[haip]美[haip]

v.[T] 夸张地宣传（某事物）
n.[U]（电视、广播等中言过其实的）促销广告，促销讨论

同：	[n.] ballyhoo, hoopla, plug

Advertising agencies kept fine - tuning the coolly calculated machinery of merchandising and hype (New Yorker).
广告代理商对仔细估算的机器进行了细微的调整以推销商品并进行大肆宣传（纽约人）。收藏
the hype surrounding the murder trial.
围绕谋杀案审判法庭的骚乱收藏
It is pure hype,a gigantic PR job(Saturday Review)
它只是夸大的广告，一个庞大的与公共关系的工作(星期六评论)收藏
In advertising, the term is often used as a hyperbole, a superlative to hype up a product
在广告上，这种措词常用作夸张词，一种大肆宣传一个产品的最高级词。收藏
The public were not fooled by all the hype the press gave the event.
新闻界言过其实的种种报道并没有愚弄得了公众.收藏

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